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The Be Battle Ready podcast is where everyday athletes, adventurers, and seekers of strength come to forge resilience - in body, mind, and spirit.
Hosted by coach Simon Ward, each episode explores the true pillars of endurance: purposeful training, nourishing nutrition, restorative sleep, a resilient mindset, and the art of recovery. It’s designed especially for those in their 40s, 50s and beyond who refuse to rust - men and women who know that age is no excuse to stop sharpening the blade.
Whether you’re preparing for your next Ironman, rebuilding after setback, or simply training for the demands of life itself, this show will help you stay Battle Ready: strong, adaptable, and unbreakable.
Expect conversations with world-class coaches, scientists, and everyday warriors - those who walk the path of longevity and high performance - sharing wisdom, tactics, and stories from the front line of endurance.
👉 Subscribe now and step inside the ranks of the Battle Ready Society - where strength is forged, and rust never wins.
The Be Battle Ready podcast is where everyday athletes, adventurers, and seekers of strength come to forge resilience - in body, mind, and spirit.
Hosted by coach Simon Ward, each episode explores the true pillars of endurance: purposeful training, nourishing nutrition, restorative sleep, a resilient mindset, and the art of recovery. It’s designed especially for those in their 40s, 50s and beyond who refuse to rust - men and women who know that age is no excuse to stop sharpening the blade.
Whether you’re preparing for your next Ironman, rebuilding after setback, or simply training for the demands of life itself, this show will help you stay Battle Ready: strong, adaptable, and unbreakable.
Expect conversations with world-class coaches, scientists, and everyday warriors - those who walk the path of longevity and high performance - sharing wisdom, tactics, and stories from the front line of endurance.
👉 Subscribe now and step inside the ranks of the Battle Ready Society - where strength is forged, and rust never wins.
Episodes

Wednesday May 27, 2020
High Performance Humans * Simon Ward and Toby Baxendale
Wednesday May 27, 2020
Wednesday May 27, 2020
In today’s podcast I’m back with another of my High Performance Human guests. This week it’s Toby Baxendale, who I have been coaching for almost 15 years. We met by chance as Toby came to a bike exhibition in central London to purchase a product which I was selling, and shortly after he asked me to coach him towards his triathlon goals. We have become good friends since then. During that time Toby has built and sold a large fish distribution business, retained a strong marriage with his wife Katherine, reared 3 healthy children, developed an investment business helping companies in the fish business around the world, and managed to train on average 8-10 hours/week, every week. Toby truly epitomises a high performance human but as you will hear during our conversation, there have been times when life did get a bit out of balance.
Listen in as we chat about:
- Dogged determination and why you don’t need to be the best to succeed, just consistent
- Making a success of your life when you are labelled ‘Educationally Sub Normal'
- The law of comparative advantage
- Paul Clayton - Health Defence
- Book of Proverbs and how it’s so relevant to life during the COVID19 outbreak
- Purchasing a Sloane Square nightclub at 18 years old
- The power of listening
- Learning to delegate, and how that led to a thirtyfold increase in turnover
- How the book “Primal Endurance” had a profound effect on Toby’s life
- COVID19 exit plans and positioning for success
- The truth behind the phrase “behind every successful man there is an even better woman"
Find out more about Toby Baxendale by visiting his website HERE
"The man is the head, but the woman is the neck", scene from My Big Fat Greek Wedding
To find out more about Simon’s SWAT programme, please click HERE
To comment on this podcast, please visit Simon's Facebook page HERE
Visit Simon's website for more information about his coaching programmes
For any questions please email Beth@TheTriathlonCoach.com
5 years ago
Triathlon